Is “Return to the Nature” is the new trend in the market

We are observing a new global trend of shifting from synthetic to natural products. Medicinal plants have been known for millennia and are highly esteemed all over the world as a rich source of therapeutic agents for the prevention of diseases and ailments. Nature has bestowed our country with an enormous wealth of medicinal plants, therefore, India has often been referred to as the Medicinal Garden of the world. Countries with ancient civilizations such as China, India, South America, Egypt, etc. are still using several plant remedies for various conditions. In this regard, India has a unique position in the world, where a number of recognized indigenous system of medicine viz., Ayurveda, Siddha, Unani, Homeopathy, Yoga and Naturopathy are being utilized for the health care of people. No doubts that the herbal drugs are popular among the rural and urban community of India.

The demand for plant-based medicines, health products, pharmaceuticals, food supplement, cosmetics etc are increasing in both developing and developed countries, due to the growing recognition that the natural products are non-toxic, have fewer side effects and easily available at affordable prices.

Nowadays, there is a revival of interest with herbal-based medicine due to the increasing realization of the health hazards associated with the indiscriminate use of modern medicine and the herbal drug industries are now very fast growing sector in the international market. But unfortunately, India has not done well in this international trade of herbal industry due to the lack of scientific input in herbal drugs. So, it would be appropriate to highlight the market potential of herbal products and that would open a floodgate for development of market potential in India. With these objects, we reviewed here the market potential of herbal medicine in India.


An enthusiastic student of life she is a native of the busy streets of Varanasi. An aspiring writer, artist and PR she is a co-author of the anthology, "UNLOVED". She loves to write poetry, short stories and absolutely everything.

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